Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Green and competitive: Influences on environmental new product development performance

Pujari, D., Wright, G. and Peattie, Kenneth John ORCID: 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56 (8) , pp. 657-671. 10.1016/S0148-2963(01)00310-1

Full text not available from this repository.


This article reports the findings of a large-scale research project on environmental new product development (ENPD) within British manufacturers. A major contribution of this article is the attempt to integrate new product development (NPD) and environmental management philosophies in order to develop and empirically test a theoretical framework for ENPD and performance. As such, it is one of the first studies to go beyond the anecdotal evidence in the extant literature, to empirically research ENPD activities and their impacts. This contributes to the debate about the potential for firms to be “green and competitive” by examining the relationship between ENPD activities and market and eco-performance for environmental new products. Contrary to the popular perception, the results suggest that there is more synergy than conflict between the conventional and environmental product development paradigms.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords: New product development; Green marketing; Manufacturing firms
ISSN: 01482963
Last Modified: 17 Oct 2022 09:18

Citation Data

Cited 348 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item