Trust as discursive and material practice in financial systems: a communicative perspective

Bourne, Clea Dianne 2010. Trust as discursive and material practice in financial systems: a communicative perspective. Presented at: Trust in Education and Beyond, 2010.

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Abstract

The interplay of discourse, power and resistance has perhaps been most clearly illustrated in the recent and ongoing financial crisis. In this context, the communication of institutions struggling to retain trust among consumers, investors and government is paramount to their survival. The public relations function, as the driver of communication activity, has been recognised as ‘trust manager’ as well as a process that deploys discourses for organisational and societal purposes. This theoretical paper examines trust production in financial services as it relates to discourse, power and resistance. It hypothesises five trust practices – the act of protecting, the act of guaranteeing, the act of opening up or making transparent, the act of aligning with other trust systems and finally the act of simplifying; this latter being most closely associated with public relations.

Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Journalism, Media and Culture
Subjects:	H Social Sciences > HG Finance H Social Sciences > HJ Public Finance
Last Modified:	19 Mar 2016 22:49
URI:	https://orca.cardiff.ac.uk/id/eprint/28676

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