Consumer psychology in behavioral perspective

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2004. Consumer psychology in behavioral perspective. Beard Books.

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Abstract

What makes people choose the products they buy? Is it advertising, sales promotions, attractive packaging, rewards, reinforcements, word-of-mouth communication or a host of other factors? Written by a leading expert in the area, this well-researched book provides a major new contribution to our understanding of consumer decision-making, as valid today as it was when first written in 1990. Here for the first time the uses of behaviorism receive a thorough, critical appraisal as compared with other models of consumer choice. The outcome is a new model, the Behavior Perspective Model, which elucidates and clarifies the nature of purchase, consumption, and marketing.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology
Publisher:	Beard Books
ISBN:	9781587982408
Last Modified:	20 Oct 2022 09:30
URI:	https://orca.cardiff.ac.uk/id/eprint/32257

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