Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Consumer psychology in behavioral perspective

Foxall, Gordon Robert ORCID: 2004. Consumer psychology in behavioral perspective. Beard Books.

Full text not available from this repository.


What makes people choose the products they buy? Is it advertising, sales promotions, attractive packaging, rewards, reinforcements, word-of-mouth communication or a host of other factors? Written by a leading expert in the area, this well-researched book provides a major new contribution to our understanding of consumer decision-making, as valid today as it was when first written in 1990. Here for the first time the uses of behaviorism receive a thorough, critical appraisal as compared with other models of consumer choice. The outcome is a new model, the Behavior Perspective Model, which elucidates and clarifies the nature of purchase, consumption, and marketing.

Item Type: Book
Book Type: Authored Book
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Publisher: Beard Books
ISBN: 9781587982408
Last Modified: 20 Oct 2022 09:30

Actions (repository staff only)

Edit Item Edit Item