Hartley, John ![]() |
Abstract
Recent developments in technology, globalization, and consumer activism have challenged the "broadcasting model" of natonally bounded, vertically integrated, monopolistic, expert-paradigm media industries, dedicated to supplying leisure entertainment to more or less passive consumers. Instead, attention has turned to globally traded formats, social network markets, consumer-created content, multiplatform "publication," and a semiotic long tail where niche representations can be as valuable as blockbusters. Such chenges are just as much a challenge to education as they are to business models. And education, both formal and informal, is a dynamic agent in these processes, participation, and creative content require a rethink of "studies" just as much as of "media."
Item Type: | Book Section |
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Status: | Published |
Schools: | Journalism, Media and Culture |
Publisher: | Peter Lang |
ISBN: | 9781433106958 |
Related URLs: | |
Last Modified: | 20 Oct 2022 10:04 |
URI: | https://orca.cardiff.ac.uk/id/eprint/33992 |
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