Baines, Paul, Fill, Chris and Page, Kelly L. 2012. Essentials of marketing. Oxford: Oxford University Press. |
Abstract
Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers.
Item Type: | Book |
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Book Type: | Authored Book |
Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Publisher: | Oxford University Press |
ISBN: | 9780199646500 |
Related URLs: | |
Last Modified: | 21 Oct 2016 03:10 |
URI: | https://orca.cardiff.ac.uk/id/eprint/36055 |
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