Relationship marketing: design implementation and monitoring

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, ed. 2005. Relationship marketing: design implementation and monitoring. Hyderabad: ICFAI University Press.

Full text not available from this repository.

Abstract

This book is a compilation of conclusions drawn from detailed case studies, review of existing literature and empirical research, and case findings. The author suggests that firms stress on both relational and transactional elements of marketing.

Item Type:	Book
Book Type:	Edited Book
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Publisher:	ICFAI University Press
ISBN:	9788178815862
Last Modified:	11 Nov 2022 09:17
URI:	https://orca.cardiff.ac.uk/id/eprint/37350

Actions (repository staff only)

Edit Item