Upper and lower bound evaluation of multiattribute objects: Comparison models using linear programming

Doyle, John R., Green, R. H. and Cook, W. D. 1995. Upper and lower bound evaluation of multiattribute objects: Comparison models using linear programming. Organizational Behavior and Human Decision Processes 64 (3) , pp. 261-273. 10.1006/obhd.1995.1104

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Abstract

We argue that three points of comparison which people use in everyday thinking are: comparison of an object relative to the next best object; relative to the average object; or relative to the worst object. We present formal models of comparison, based on linear programming, for multiattribute objects. We present upper and lower bound evaluations for each type of comparison: that is, relative to each of the three natural points of comparison we may determine an object′s most favorable standing, and its least favorable. The six models are illustrated with an example. Potential applications in marketing, decision analysis, social cognition, and negotiation are briefly sketched.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher:	Elsevier
ISSN:	0749-5978
Last Modified:	05 Nov 2019 03:30
URI:	https://orca.cardiff.ac.uk/id/eprint/37799

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