Diagnosis and reduction of bullwhip in supply chains

McCullen, Peter and Towill, Denis Royston 2002. Diagnosis and reduction of bullwhip in supply chains. Supply Chain Management: an International Journal 7 (3) , pp. 164-179. 10.1108/13598540210436612

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Abstract

“Bullwhip” describes the general tendency for small changes in end-customer demand to be amplified within a production-distribution system. A 10 per cent increase in sales to end-customers can precipitate a 40 per cent upswing in production and subsequent downswing (as excess stocks are depleted) within a three-echelon supply chain. It is shown how proven material flow control principles significantly reduce bullwhip in a global supply chain. The evidence demonstrates that a methodology, which has evolved over several decades, provides a suitable framework for effective change. Bullwhip is not a new problem; it is a new name coined to describe a very well-known problem. Some observed barriers to change are briefly reviewed.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications
Uncontrolled Keywords:	Flow production; Materials management; Supply-chain management
Publisher:	Emerald
ISSN:	1359-8546
Last Modified:	19 Mar 2016 23:07
URI:	https://orca.cardiff.ac.uk/id/eprint/39339

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