Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Managing Market-Oriented Change in Public and Private Sectors

McNulty, Terry, Whipp, Richard, Whittington, Richard and Kitchener, Martin James ORCID: 1992. Managing Market-Oriented Change in Public and Private Sectors. Management Research News 15 (5/6) , pp. 36-37. 10.1108/eb028230

Full text not available from this repository.


Attention to the realities of developing a market orientation has increased as managers endeavour to cope with the increasingly competitive contexts within which they operate. This paper considers, at the levels of organisation and individual, the transformation process within the industrial Research and Development and National Health Service sectors.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Publisher: Emerald
ISSN: 0140-9174
Last Modified: 21 Oct 2022 10:31

Actions (repository staff only)

Edit Item Edit Item