Advertising and literary criticism: An exploratory study of reader response

Beetles, Andrea Clare and Harris, Lloyd C. 2004. Advertising and literary criticism: An exploratory study of reader response. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	P Language and Literature > PN Literature (General) > PN0080 Criticism
Last Modified:	31 Jan 2020 05:40
URI:	https://orca.cardiff.ac.uk/id/eprint/41212

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