Rethinking strategy: contemporary perspectives and debates

Ezzamel, Mahmoud ORCID: https://orcid.org/0000-0002-3673-8440 and Willmott, Hugh ORCID: https://orcid.org/0000-0003-1321-7041 2004. Rethinking strategy: contemporary perspectives and debates. European Management Review 1 (1) , pp. 43-48. 10.1057/palgrave.emr.1500009

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Abstract

This paper seeks to clarify and illustrate the distinctive contribution of Foucauldian discursive analysis to the study of strategy. We distinguish it from other forms of analysis before applying it to interpret a fragment of empirical material drawn from a longitudinal study of a global retailing company. In conclusion, the paradox of undertaking discursive analysis is discussed.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	B Philosophy. Psychology. Religion > B Philosophy (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Uncontrolled Keywords:	Discourse; Foucault; paradox; reflexivity
Publisher:	Wiley
ISSN:	1740-4754
Last Modified:	21 Oct 2022 10:49
URI:	https://orca.cardiff.ac.uk/id/eprint/41452

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