The potential for achieving mass customization in primary production supply chains via a unified taxonomy

Potter, Andrew Thomas ORCID: https://orcid.org/0000-0002-3157-9735, Breite, Rainer, Naim, Mohamed Mohamed ORCID: https://orcid.org/0000-0003-3361-9400 and Vanharanta, Hannu 2004. The potential for achieving mass customization in primary production supply chains via a unified taxonomy. Production Planning & Control 15 (4) , pp. 472-481. 10.1080/0953728042000238746

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Abstract

Develops a theoretical taxonomy that can be used by management to strategically assess their current capabilities and identify areas of change to move towards a mass customization environment. Although many of the components have been previously published, this paper brings them together as a unified whole. The classification is applied to case study supply chains with a focus upon the primary producer. These are illustrated through process maps. By adopting a mass customization approach, these companies could generate competitive advantages. However, this is difficult for them to achieve in the dynamic production environment often advocated for mass customization. A more stable, supply-chain-based approach is needed. With this in mind, we use vendor-managed inventory to demonstrate the application of the taxonomy. This provides greater flexibility in the logistics system to deliver mass customization. The paper concludes that only by using a unified taxonomy can management get a full understanding of the challenges faced in implementing mass customization and the solution does not necessarily require purely a production-based response.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Centre for Advanced Manufacturing Systems At Cardiff (CAMSAC)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Uncontrolled Keywords:	Theoretical Taxonomy; Primary Supply Chains; Vendor-managed Inventory
Publisher:	Taylor & Francis
ISSN:	0953-7287
Last Modified:	24 Oct 2022 09:52
URI:	https://orca.cardiff.ac.uk/id/eprint/42405

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