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‘Nudge! Normalising the use of minority language ICT interfaces

Evas, Jeremy

and Keegan, Te Taka 2012. ‘Nudge! Normalising the use of minority language ICT interfaces. Alternative: An International Journal of Indigenous Peoples 8 (1) , pp. 42-52.

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Abstract

This paper examines the take-up and use of interfaces of computer applications in minority languages. Its main thesis is that according to much anecdotal and a small amount of quantative data, take up of these interfaces could be much higher. It analyses the reasons for non-take up of such interfaces and possible reason for ‘L’ (lower diglossic status) language speakers not wanting to avail themselves of opportunities to use technology in minority languages, placing this in the diglossic paradigm created by a homogenising monolithic nation-state. It then proceeds to examine behavioural economic theory which may ‘nudge’ people to avail themselves of the opportunities available and subsequently that this ‘nudge concept’ be re-applied to encourage the take up and use of L languages in ICT interfaces. Whilst the context of the paper will be relevant to many diglossic situations, most of the examples are drawn from the cases of Welsh and Māori which provide a good illustration of the issues and reflect the authors’ backgrounds and research.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Welsh
Subjects:	H Social Sciences > HM Sociology P Language and Literature > PB Modern European Languages > PB1001 Celtic languages and literature T Technology > T Technology (General)
Uncontrolled Keywords:	nudge theory, libertarian paternalism, language planning, cynllunio ieithyddol, computer interfaces, minority language interfaces, microsoft office, language interface pack
Publisher:	New Zealand's Centre of Research Excellence
ISSN:	1176-1801
Related URLs:	Publisher
Last Modified:	24 Oct 2022 09:54
URI:	https://orca.cardiff.ac.uk/id/eprint/42541

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