| Slater, Stephanie and Yani-De-Soriano, Marie Mirella 2012. Researching consumers in multicultural societies: Emerging methodological issues. In: Piacentini, M. G. and Cui, C. C. eds. Multicultural Perspectives in Customer Behaviour, Key Issues in Marketing Management, London: Routledge, pp. 149-166. |
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Business (Including Economics) |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HT Communities. Classes. Races |
| Additional Information: | "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso. |
| Publisher: | Routledge |
| ISBN: | 9780415628907 |
| Related URLs: | |
| Last Modified: | 04 Jun 2017 05:05 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/48269 |
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