Researching consumers in multicultural societies: Emerging methodological issues

Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2012. Researching consumers in multicultural societies: Emerging methodological issues. Piacentini, M. G. and Cui, C. C., eds. Multicultural Perspectives in Customer Behaviour, Key Issues in Marketing Management, London: Routledge, pp. 149-166.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HT Communities. Classes. Races
Additional Information:	"This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso.
Publisher:	Routledge
ISBN:	9780415628907
Related URLs:	Publisher
Last Modified:	24 Oct 2022 11:29
URI:	https://orca.cardiff.ac.uk/id/eprint/48269

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