Perceived ease of web use and perceived usefulness of the web: Multi-item scale development

Page, Kelly L. and Uncles, M. D. 2000. Perceived ease of web use and perceived usefulness of the web: Multi-item scale development. Presented at: ANZMAC 2000, Griffith University, QLD, Australia, 28 November – 1 December 2000.

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Abstract

Understanding why people accept or reject electronic technological developments has proven to be one of the most challenging issues in information systems research. This issue is also of growing concern to marketers due to the increasing adoption of electronic technologies by the marketing discipline. Therefore this study used existing scales from research in Management Information Systems (MIS) to develop measures of perceived ease of web use and perceived usefulness of the web. The results identified interval scale items that reliably measured three dimensions of perceived ease of web use and four dimensions of perceived usefulness of the web.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HE Transportation and Communications Q Science > QA Mathematics > QA76 Computer software
Last Modified:	21 Oct 2016 03:43
URI:	https://orca.cardiff.ac.uk/id/eprint/50316

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