The effect of web site quality and satisfaction on visit duration

Reynolds, Nina L., Page, Kelly L. and Burns, Jonathan 2004. The effect of web site quality and satisfaction on visit duration. Presented at: 2004 Academy of Marketing Conference, Cheltenham, UK, 6-9 July 2004.

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Abstract

The focus of this paper is the impact that user perceptions of website quality and satisfaction have on website visit duration. Research from the fields of consumer research on product quality and satisfaction and product usage is discussed. This paper sees user perceptions of website quality and satisfaction as an important influence on the length of time spent at a website. The interrelationships between these measures are presented and the validity of website visit duration as a proxy measure for user perceptions of website quality and satisfaction is discussed.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce Q Science > QA Mathematics > QA76 Computer software
Last Modified:	21 Oct 2016 03:43
URI:	https://orca.cardiff.ac.uk/id/eprint/50349

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