Product categorization and matching theory: brand definition and substitutability

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Wells, V., Chang, S. and Oliveira-Castro, J. M. 2007. Product categorization and matching theory: brand definition and substitutability. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	25 Oct 2022 08:10
URI:	https://orca.cardiff.ac.uk/id/eprint/51652

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