The retailer and focal supplier category-level outcomes of focal supplier influence opportunism

Morgan, N. A., Kaleka, Anna ORCID: https://orcid.org/0000-0002-1720-5462 and Gooner, R. 2005. The retailer and focal supplier category-level outcomes of focal supplier influence opportunism. Presented at: AMA Summer Educators' Conference 2005, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. AMA Summer Educators Conference , vol.16 Chicago, IL, USA: American Marketing Association (AMA), pp. 8-9.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	American Marketing Association (AMA)
ISBN:	0877573174
Last Modified:	25 Oct 2022 08:15
URI:	https://orca.cardiff.ac.uk/id/eprint/52013

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