Exploring the tactical implementation of relationship marketing

Beverland, Michael and Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350 2003. Exploring the tactical implementation of relationship marketing. International Journal of Customer Relationship Management 6 (2) , pp. 119-134.

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Winthrop
ISSN:	1461-4561
Date of First Compliant Deposit:	30 March 2016
Last Modified:	11 May 2023 23:10
URI:	https://orca.cardiff.ac.uk/id/eprint/55285

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