Supplier-retailer relationships in the UK fresh produce supply chain

Hingley, Martin, Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350 and Casswell, Brett 2006. Supplier-retailer relationships in the UK fresh produce supply chain. Journal of International Food & Agribusiness Marketing 18 (1-2) , pp. 49-86. 10.1300/J047v18n01_04

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Abstract

Over the past decade, the UK fresh produce (fruit, vegetables, and salads) supply chain has undergone numerous changes, with retailers becoming increasingly powerful. The overall trend is towards the industry being dominated by a few large corporations operating on a national level, with some corporations even operating on a European or global scale. This process, which could significantly impact on the supplierretailer relationships, is examined in this study using indepth interviews with participants from the fresh produce supply chain. Amongst the findings are the following: Supply chain advancements, including backhauling, and factory gate pricing are causing some controversy because suppliers feel that these initiatives do not benefit their relationships with retailers. There is room for supplierretailer relationship improvement in areas such as trust, co-operation, and collaboration. Retailers, who have significant supply chain power, are starting to acknowledge the importance of suppliers in the gaining of gaining retail market share. Lastly, the intense process of supplychain rationalisation that we have seen in recent years appears to be leveling out in the UK fresh produce supply, such that there is less anticipated further rationalisation. The study outlines a series of recommendations for how suppliers (retailers) can improve their relationships with retailers (suppliers).

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Uncontrolled Keywords:	Supplierretailer relationships; marketing practice; purchasing practice; fresh produce industry
Publisher:	Routledge
ISSN:	0897-4438
Date of First Compliant Deposit:	30 March 2016
Last Modified:	02 May 2023 16:26
URI:	https://orca.cardiff.ac.uk/id/eprint/55287

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