Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Elling, Jesper and Mler, Jens R. 2003. CRM at Dagbladet Børsen: a success story from Denmark. International Journal of Customer Relationship Management 5 (3) , pp. 219-239. |
Abstract
The authors develop a single embedded case study on Dagbladet Børsen. They consider key areas of a four-year long customer relationship management (CRM) programme and offer insights into the design, implementation, and monitoring of a particular CRM programme. This procedure is organised around eight areas: commitment of senior management, situational report, analysis, strategy formulation, implementation, management development, employee involvement, and evaluation of loyalty-building processes.
Item Type: | Article |
---|---|
Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Uncontrolled Keywords: | CRM programme; Design; Implementation; Monitoring; Newspaper Publishing Industry |
Publisher: | Winthrop |
ISSN: | 1461-4561 |
Related URLs: | |
Last Modified: | 25 Oct 2022 08:48 |
URI: | https://orca.cardiff.ac.uk/id/eprint/55300 |
Actions (repository staff only)
Edit Item |