Value marketing in the health care industry

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Hingley, Martin K. and Antioco, Michael D. J. 2011. Value marketing in the health care industry. Journal of Marketing Management 27 (3-4) , pp. 199-206. 10.1080/0267257X.2011.545668

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Additional Information:	Special Issue: Value Marketing in the Health Care Industry
Publisher:	Taylor & Francis
ISSN:	0267-257x
Last Modified:	25 Oct 2022 08:48
URI:	https://orca.cardiff.ac.uk/id/eprint/55303

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