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Likes and tweets help Ronaldo brand it like Beckham

Jewell, John 2014. Likes and tweets help Ronaldo brand it like Beckham. The Conversation

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Item Type: Article
Date Type: Published Online
Status: Published
Schools: Journalism, Media and Culture
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: football; brand; social media; advertising.
Publisher: The Conversation
Date of First Compliant Deposit: 2 July 2020
Last Modified: 07 May 2023 16:04
URI: https://orca.cardiff.ac.uk/id/eprint/60216

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