Schmoozy fox: standing out from the pack

Olga, Slavkina and Campelo, Adriana 2014. Schmoozy fox: standing out from the pack. Brown, Stephen and Ponsonby-McCabe, Sharon, eds. Brand Mascots: And Other Marketing Animals, Abingdon: Routledge, pp. 175-190.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	Routledge
ISBN:	9780415826761
Last Modified:	19 Oct 2021 01:12
URI:	https://orca.cardiff.ac.uk/id/eprint/60950

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