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Eduscape: The effects of servicescapes and emotions in academic learning environments

Wells, Victoria K. and Daunt, Kate 2016. Eduscape: The effects of servicescapes and emotions in academic learning environments. Journal of Further and Higher Education 40 (4) , pp. 486-508. 10.1080/0309877X.2014.984599

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Conceptual and empirical studies on the impact of physical environments in educational settings are lacking. In comparison, consumption environments research has a rich history. In this paper we bring together these two research streams to develop (Study 1) and test (Study 2) an ‘Eduscape’ model of the effects of emotions and servicescape factors in higher education settings. Study 1 (423 students) explores aspects of the physical environment. Building on Study 1, Study 2 uses structural equation modelling (209 students) to test the proposed conceptual model. The results highlight that comfort, temperature/humidity, functionality/ design and acoustics/visual features are key in determining students’ pleasure within the environment. Although Study 1 highlights that cleanliness/upkeep is important to students, Study 2 does not find statistical support for this association. The proposed model also emphasizes the links between students’ pleasure derived from the environment and their satisfaction, engagement/involvement and approach behaviour.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Additional Information: Pdf uploaded in accordance with publisher's policy at (accessed 30.01.15).
Publisher: Taylor & Francis
ISSN: 0309-877X
Funders: Academy of Marketing, Business, Management, Accountancy and Finance Subject Centre at the Higher Education Academy, UK
Date of First Compliant Deposit: 30 March 2016
Date of Acceptance: 11 July 2014
Last Modified: 04 Jun 2017 04:20

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