The new breed of business journalism for niche global news: The case of Bloomberg News

Machin, David and Niblock, Sarah 2010. The new breed of business journalism for niche global news: The case of Bloomberg News. Journalism Studies 11 (6) , pp. 783-798. 10.1080/14616701003760543

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Abstract

News providers such as Bloomberg’s multiplatform service and innumerable business-to-business magazines are flourishing despite the hugely challenging economic climate for journalism. They are catering for a new type of global audience that demands a different editorial strategy. Rather than writing news for local markets they produce for a global professional readership. This paper interrogates the nature of this global news style through linguistic analysis, supported by interviews with journalists. The paper raises questions about the continued efficacy of ‘‘traditional’’ models of journalism practice and notions of audience.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	editing; globalisation; news agency; news writing; reflexive
Publisher:	Taylor & Francis
ISSN:	1461-670X
Last Modified:	19 Mar 2016 22:11
URI:	https://orca.cardiff.ac.uk/id/eprint/7077

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