VFR tourism: the importance of university students as hosts

Bischoff, Eberhard E. and Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 2007. VFR tourism: the importance of university students as hosts. International Journal of Tourism Research 9 (6) , pp. 465-484. 10.1002/jtr.618

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Abstract

The role of university students in attracting friends and relatives as visitors to their place of study is examined. A questionnaire survey conducted at a UK university is presented in the context of general UK tourism and the visits to friends and relatives (VFR) sector in particular. It is demonstrated that universities represent large, frequently underestimated, generators of VFR tourism and that significant differences exist between the friends and the relatives' components. The paper draws concrete conclusions about the marketing opportunities and argues that the students themselves represent the most effective target for promotion efforts. It also points out possibilities for turning day visits into overnight stays, particularly in the relatives' segment.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Uncontrolled Keywords:	VFR; higher education institutions; student hosts; market segmentation; promotion
Publisher:	Wiley-Blackwell
ISSN:	1099-2340
Last Modified:	28 Oct 2022 08:28
URI:	https://orca.cardiff.ac.uk/id/eprint/70886

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