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Representations of ageing in the media

Ylanne, Virpi ORCID: 2015. Representations of ageing in the media. Twigg, Julia and Martin, Wendy, eds. Routledge Handbook of Cultural Gerontology, Routledge International Handbooks, London: Routledge, pp. 369-376.

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This chapter reviews research on representations of older people and ageing in print and TV media, focusing on advertising. Findings from content analytic studies are summarised and a case is then made for the necessity for more context sensitive research. Media discourses are related to assumptions and aspirations regarding the lifespan and lifestyles at older age: ‘positive’ portrayals reveal limited depictions of ageing. Representations in advertising provide a rich resource for cultural gerontologists, but these need to be understood as highly context specific cultural constructs that offer versions of the ‘reality’ of older age for very specific purposes.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: English, Communication and Philosophy
Subjects: H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Publisher: Routledge
ISBN: 9780415631143
Related URLs:
Date of First Compliant Deposit: 30 March 2016
Last Modified: 28 Oct 2022 08:47

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