Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

South Park and social research: What cartoons can tell us about sustainable mobility

Newman, Daniel ORCID: 2014. South Park and social research: What cartoons can tell us about sustainable mobility. Journal of Popular Television 2 (2) , pp. 173-188. 10.1386/jptv.2.2.173_1

[thumbnail of DN South Park and Social Research.pdf]
PDF - Accepted Post-Print Version
Download (521kB) | Preview


This article discusses a topic that has previously been the domain of business studies: sustainable mobility and, in particular, consumer attitudes to electric vehicles. In conducting a social research study into electric vehicle drivers, I was presented with a finding that was not properly accounted for in the extant literature. At a loss, my chief reference point became a television show: South Park (1997–). This incident is used to acknowledge that academic fields such as business studies would be improved by exhibiting greater openness to other disciplines, such as cultural studies. In the spirit of breaking down this barrier, the article highlights something of the knowledge that can be gained from even the most cursory glance out at popular culture from within the closed world of business studies.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Law
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: South Park; business studies; cars; social research; sustainability; television studies
Publisher: Intellect
ISSN: 2046-9861
Date of First Compliant Deposit: 30 March 2016
Date of Acceptance: 25 February 2014
Last Modified: 07 Nov 2023 00:48

Citation Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics