Poortinga, Wouter  ORCID: https://orcid.org/0000-0002-6926-8545 and Darnton, Andrew
2016.
Segmenting for sustainability: The development of a sustainability segmentation model from a Welsh sample.
Journal of Environmental Psychology
45
, pp. 221-232.
10.1016/j.jenvp.2016.01.009
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Abstract
Wales is one of the few countries in the world that has adopted sustainability as a central organising principle for public policy. This paper describes the development of a sustainability segmentation model that can be used by to engage the public across different sustainability policy areas. A nationally representative survey (n=1,538) was conducted containing questions on the three pillars of sustainable development, human values, perceptions of climate change and energy security, and self-reported behaviours in the domains of household energy use, travel and transport, waste and recycling, and water use. A series of cluster analyses identified six segments of the public that relate differently to sustainability. Even if the segments were solely constructed on the basis of thirteen distal psycho-social indicators, they had distinct socio-demographic profiles and diverse patterns of self-reported environmental behaviour. A 15-item screening tool was developed to replicate the segments with an average 72% accuracy.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Architecture |
| Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences |
| Additional Information: | This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License. |
| Publisher: | Elsevier |
| ISSN: | 0272-4944 |
| Funders: | Welsh Government |
| Date of First Compliant Deposit: | 30 March 2016 |
| Date of Acceptance: | 21 January 2016 |
| Last Modified: | 06 May 2023 15:22 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/85832 |
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