The journey is its own reward

Singh, Jaspal Naveel ORCID: https://orcid.org/0000-0002-2693-6718 2016. The journey is its own reward. Singh, Jaspal, Cserz?, Dorottya and Kantara, Argyro, eds. Downscaling Culture: Revisiting Intercultural Communication, Newcastle upon Tyne: Cambridge Scholars, pp. 11-31.

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Abstract

This chapter presents a methodological review of the literature on scales and intercultural communication. It proposes to downscale culture analytically for research to be able to attend to the rescaling processes that occur in intercultural communication. I review four concepts, aggregation, analytical stereotyping, small culture and scales, to arrive at an understanding of culture and interculturality as emerging from people’s interactions rather than being fixed categories constructed by researchers for analytical purposes. The notion of downscaling culture pushes the study of intercultural communication towards analysing the micro-interactional moves speakers make in a given interaction, without necessarily seeing these speakers as belonging to a predetermined (national) Culture and their interactions as being necessarily influenced by this Culture. The chapter thus follows anti-essentialist trends in discourse and communication studies and thereby also situates intercultural communication research within the critical study of power. Keywords: Scales, Nation, Anti-essentialism, Small cultures, Micro-macro

Item Type:	Book Section
Status:	Published
Schools:	English, Communication and Philosophy
Subjects:	P Language and Literature > P Philology. Linguistics
Publisher:	Cambridge Scholars
Related URLs:	Publisher
Date of First Compliant Deposit:	24 October 2016
Last Modified:	01 Nov 2022 11:33
URI:	https://orca.cardiff.ac.uk/id/eprint/95364

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