Lego vs Daily Mail strikes at paper's weak spot: its advertising revenue

Jewell, John 2016. Lego vs Daily Mail strikes at paper's weak spot: its advertising revenue. The Conversation 2016 (Nov 14)

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Abstract

Perhaps providing a welcome diversion to all the apocalyptic press reaction following the election of Donald Trump is the news that Lego, the Danish manufacturer of plastic bricks, has announced its intention to cease advertising in the Daily Mail. Responding to tweets from social media campaign group, Stop Funding Hate (SFH), and a letter from a concerned parent on Facebook, Lego tweeted on Saturday: “We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper.”

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure N Fine Arts > NE Print media
Publisher:	The Conversation Trust
ISSN:	2201-5639
Date of First Compliant Deposit:	17 July 2020
Last Modified:	05 May 2023 12:28
URI:	https://orca.cardiff.ac.uk/id/eprint/96211

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