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Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source

Bosangit, Carmela ORCID:, McCabe, Scott and Hibbert, Sally 2016. Discourse analysis of blogs: Analyzing language to maximize the value of consumption-oriented blogs as data source. Presented at: 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, Swansea, UK, 13-15 September 2016. Published in: Dwivedi, Yogesh K, Mäntymäki, Matti, Ravishankar, M.N., Janssen, Marijn, Clement,, Marc, Slade, Emma L., Rana, Nripendra P., Al-Sharhan, Salah and Simintiras, Antonis C. eds. Social Media: The Good, the Bad, and the Ugly. I3E 2016. SOCIAL MEDIA: THE GOOD, THE BAD, AND THE UGLY. Lecture Notes in Computer Science (LNCS) (9844) Springer, Cham, pp. 522-532. 10.1007/978-3-319-45234-0_46

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The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined

Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Uncontrolled Keywords: Blogs, Discourse analysis, Consumer narratives, Travel stories
Publisher: Springer, Cham
ISBN: 978-3-319-45233-3
Date of First Compliant Deposit: 2 March 2023
Last Modified: 02 Mar 2023 13:48

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