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Less Shine, More Substance: Corporate Social Responsibility, SMEs and the Jewellery Industry [Abstract]

Carrigan, Marylyn, Bosangit, Carmela ORCID:, Moraes, Caroline and McEachern, Morven 2015. Less Shine, More Substance: Corporate Social Responsibility, SMEs and the Jewellery Industry [Abstract]. Journal of Macromarketing 35 (1) , p. 136. 10.1177/0276146714550875

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The research reported in this paper outlined examples of how complex harm networks operate within and across the jewellery industry, and demonstrates the inter-relationships that exist across the different stages of the ‘harm chain’. Findings suggest that institutional forces are coalescing towards a more responsible agenda for marketing in the jewellery industry. These efforts need to support SMEs to be less short term profit oriented, and instead focus the attention of jewellery marketers on more responsible considerations. To date such multi-stakeholder solutions remain under-developed, and if they are to help small businesses engage with CSR, a more inclusive process is needed that gives SMEs a voice in the debate.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Additional Information: Abstract from the 2014 Macromarketing Conference. The 39th annual meeting of the Macromarketing Society was held July 2-5, 2014 at Royal Holloway, University of London. Alan Bradshaw and Alexander Reppel served as co-chairs of the conference, Olga Kravets hosted the doctoral workshop, and Mikko Laamanen made major contributions at all levels. Published without copyright as Macromarketing and the Crisis of the Social Imagination, the proceedings are available at Where available, the abstracts for presentations are listed below.
Publisher: SAGE Publications
ISSN: 0276-1467
Last Modified: 02 Nov 2022 10:02

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