Managing and developing the literature review in grounded theory: methodological implications for macromarketing research

Samuel, Anthony and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Last Modified:	05 Jun 2017 05:51
URI:	https://orca.cardiff.ac.uk/id/eprint/98031

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