Samuel, Anthony and Raghunathrao, Sujit
2016.
Managing and developing the literature review in grounded theory: methodological implications for macromarketing research.
Presented at: 41st Annual Macromarketing Conference,
Dublin,
13-16 July 2016.
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Item Type: |
Conference or Workshop Item
(Paper)
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Date Type: |
Completion |
Status: |
Unpublished |
Schools: |
Business (Including Economics) |
Subjects: |
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Last Modified: |
05 Jun 2017 05:51 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/98031 |
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