Introduction to marketing communications and social media marketing

Kumar, Anvita and Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193 2014. Introduction to marketing communications and social media marketing. Mutum, Dilip S., Roy, Sanjit and Kipnis, Eva, eds. Marketing Cases from Emerging Markets, Springer, pp. 139-142.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Springer
ISBN:	9783642368608
Last Modified:	21 Oct 2022 07:28
URI:	https://orca.cardiff.ac.uk/id/eprint/99926

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