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Foxall, Gordon R.  ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M. and Porto, Rafael
2025.
Consumer behavior analysis as a foundation of operant behavioral economics.
Reed, D., Kaplan, B. and Gilroy, S., eds.
Handbook of Operant Behavioral Economics,
Elsevier,
pp. 323-345.
(10.1016/B978-0-323-95745-8.00012-2)
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Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M. and Barreiros Porto, Rafael
2024.
Consumer behavior analysis and the marketing firm: measures of performance.
Johnson, Douglas and Johnson, C Merle, eds.
Handbook of Organizational Performance, Volume II: Foundations and Advances,
Vol. 2.
London:
Routledge,
pp. 267-294.
(10.4324/9781032708331-9)
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| Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505 |
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Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M.
2010.
Substitutability and independence: matching analyses of brands and products.
Journal of Organizational Behavior Management
30
(2)
, pp. 145-160.
10.1080/01608061003756414
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Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and James, Victoria K.
2008.
Individual differences in price responsiveness within and across food brands.
Service Industries Journal
28
(6)
, pp. 733-753.
10.1080/02642060801988605
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Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan
2008.
Consumer-based brand equity and brand performance.
Service Industries Journal
28
(4)
, pp. 445-461.
10.1080/02642060801917554
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Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar
2008.
Consumer behaviour analysis and social marketing: the case of environmental conservation.
Jaya, Krishna S., ed.
Marketing for social change: perspectives and experience,
Hyderabad, India:
Icfai Press,
pp. 117-144.
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