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Number of items: 7.

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge and Porto, Rafael 2025. Consumer behavior analysis as a foundation of operant behavioral economics. Reed, Kaplan, B. and Gilroy, S., eds. Handbook of Operant Behavioral Economics, Academic Press/Elsevier, pp. 323-345.

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M. and Barreiros Porto, Rafael 2024. Consumer behavior analysis and the marketing firm: measures of performance. Johnson, Douglas and Johnson, C Merle, eds. Handbook of Organizational Performance, Volume II: Foundations and Advances, Vol. 2. London: Routledge, pp. 267-294. (10.4324/9781032708331-9)

Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30 (2) , pp. 145-160. 10.1080/01608061003756414

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and James, Victoria K. 2008. Individual differences in price responsiveness within and across food brands. Service Industries Journal 28 (6) , pp. 733-753. 10.1080/02642060801988605

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan 2008. Consumer-based brand equity and brand performance. Service Industries Journal 28 (4) , pp. 445-461. 10.1080/02642060801917554

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. Jaya, Krishna S., ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

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