ORCA
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De Luca, Luigi  ORCID: https://orcid.org/0000-0002-2492-3075, Rossi, Andrea, Sumar, Zahir and Troilo, Gabriele
2023.
Digital transformation in the making: Lessons from a large energy company.
Noble, Charles and Bstieler, Ludwig, eds.
The PDMA Handbook of Innovation and New Product Development, 4th Edition,
Wiley,
pp. 387-406.
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De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075, Herhausen, Dennis, Troilo, Gabriele and Rossi, Andrea
2021.
How and when do big data investments pay off? The role of marketing affordances and service innovation.
Journal of the Academy of Marketing Science
49
, pp. 790-810.
10.1007/s11747-020-00739-x
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