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Ma, Mengyuan, Tabari, Saloomeh  ORCID: https://orcid.org/0000-0002-0645-4789 and Colmekcioglu, Nazan
2024.
Understanding product returns after impulse purchases of fast fashion by millennial.
Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium,
Cardiff, UK,
1-4 July 2024.
Published in: Strong, C., Bosangit, C., Koenig-Lewis, N, Lee, Z., Moldes Andres, O. and Rosier, E. eds.
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
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