Lee, Z. ORCID: https://orcid.org/0000-0001-5256-6100 and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing, 27 April - 29 April 2015. -. |
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Status: | Unpublished |
Schools: | Business (Including Economics) |
Last Modified: | 25 Oct 2022 13:48 |
URI: | https://orca.cardiff.ac.uk/id/eprint/120798 |
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