The dynamics of hybridity in corporate rebranding: the case of British charities

Lee, Z. ORCID: https://orcid.org/0000-0001-5256-6100 and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing, 27 April - 29 April 2015. -.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120798

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