Fairtrade towns: a community based social marketing perspective in promoting ethical consumption

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. Strong, Carolyn, ed. Ethical Approaches to Marketing, De Gruyter, pp. 117-136. (10.1515/9783110659566)

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	De Gruyter
ISBN:	9783110655650
Date of First Compliant Deposit:	14 September 2021
Date of Acceptance:	25 July 2021
Last Modified:	28 Jan 2024 14:35
URI:	https://orca.cardiff.ac.uk/id/eprint/144083

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