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Fairtrade towns: a community based social marketing perspective in promoting ethical consumption

Samuel, Anthony and Peattie, Kenneth 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. In: Strong, Carolyn ed. Ethical Approaches to Marketing, De Gruyter, pp. 117-136. (10.1515/9783110659566)
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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: De Gruyter
ISBN: 9783110655650
Date of First Compliant Deposit: 14 September 2021
Date of Acceptance: 25 July 2021
Last Modified: 20 Sep 2021 13:30
URI: http://orca.cardiff.ac.uk/id/eprint/144083

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