Thomas, Robert James 2016. Exploring football fans' utilitarian shopping motivation and its effect on sponsorship engagement: Qualitative evidence from Europe's 'Big Five' leagues and Campeonato Brasileiro Série A. Presented at: 45th European Marketing Academy Conference, Oslo, Norway, 27-29 May 2016. |
Item Type: | Conference or Workshop Item (Paper) |
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Status: | Unpublished |
Schools: | Business (Including Economics) |
Last Modified: | 17 Aug 2022 10:45 |
URI: | https://orca.cardiff.ac.uk/id/eprint/150409 |
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