Exploring football fans' utilitarian shopping motivation and its effect on sponsorship engagement: Qualitative evidence from Europe's 'Big Five' leagues and Campeonato Brasileiro Série A.

Thomas, Robert James 2016. Exploring football fans' utilitarian shopping motivation and its effect on sponsorship engagement: Qualitative evidence from Europe's 'Big Five' leagues and Campeonato Brasileiro Série A. Presented at: 45th European Marketing Academy Conference, Oslo, Norway, 27-29 May 2016.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	17 Aug 2022 10:45
URI:	https://orca.cardiff.ac.uk/id/eprint/150409

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