Marriott, Hannah and Williams, Michael
2018.
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study.
Journal of Retailing and Consumer Services
42
(1)
, pp. 133-146.
10.1016/j.jretconser.2018.01.017
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Abstract
Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention. Empirical results demonstrate several trust and risk perceptions as having varying effects on consumers’ m-shopping intention. Inclusion of age and gender reveals discrepancies among positive and negative influencers of intention. Results contribute to theoretical and practical understandings surrounding deterrents of intention and potential risk-reduction mechanisms for future considerations.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Schools > Business (Including Economics) |
Publisher: | Elsevier |
ISSN: | 0969-6989 |
Date of First Compliant Deposit: | 23 May 2023 |
Date of Acceptance: | 31 January 2018 |
Last Modified: | 21 Aug 2023 13:45 |
URI: | https://orca.cardiff.ac.uk/id/eprint/159903 |
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