ORCA
Online Research @ Cardiff
Browse by Current Cardiff authors
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Up a levelNumber of items: 13.
Marriott, Hannah  ORCID: https://orcid.org/0000-0002-4439-1213 and Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100
2026.
AI-generated fashion models: innovation, illusion or a step too far?
[Online].
The Conversation:
The Conversation Trust.
Available at: https://doi.org/10.64628/AB.p9xsfxj7e
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Abboud, Liliane, Pitardi, Valentina and Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213
2026.
Feeling vulnerable with my AI companion: Examining well‐being in human‐AI relationships.
Psychology and Marketing
10.1002/mar.70230
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Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213, Plangger, Kirk and Shukla, Paurav
2026.
The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial].
International Journal of Advertising
Item availability restricted. |
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Marriott, Hannah R. ORCID: https://orcid.org/0000-0002-4439-1213
2025.
Social media and the rise of the fitness star.
Williams-Burnett, Nicola and Marriott, Hannah R., eds.
Marketing for the Health and Fitness Industry: Technology, Strategy and Value,
Emerald Publishing Limited,
pp. 85-113.
(10.1108/978-1-83982-904-820251005)
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Tryfona, Catherine and Marriott, Hannah R. ORCID: https://orcid.org/0000-0002-4439-1213
2025.
Technology.
Williams-Burnett, Nicola and Marriott, Hannah R., eds.
Marketing for the Health and Fitness Industry: Technology, Strategy and Value,
Emerald Publishing Limited,
pp. 57-83.
(10.1108/978-1-83982-904-820251004)
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Williams-Burnett, Nicola and Marriott, Hannah R. ORCID: https://orcid.org/0000-0002-4439-1213, eds.
2025.
Marketing for the health and fitness industry: Technology, strategy and value.
Emerald Publishing Limited.
10.1108/9781839829048
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Auffrey, Christopher, Issac, Matthew, Kopp, Steven, Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213, Sundar, Aparna, Taylor, Charles and Velasco Vizcaino, Franklin
2024.
A stakeholder approach to the regulation of on-premise signs.
Interdisciplinary Journal of Signage and Wayfinding
8
(1)
10.15763/issn.2470-9670.2024.v8.i1.a146
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Marriott, Hannah R. ORCID: https://orcid.org/0000-0002-4439-1213 and Pitardi, Valentina
2024.
One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction.
Psychology and Marketing
41
(1)
, pp. 86-101.
10.1002/mar.21899
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McLean, Graeme, Al-Nabhani, Khalid and Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213
2022.
‘Regrettable-escapism’ the negative effects of mobile app use: A retail perspective.
Psychology and Marketing
39
(1)
, pp. 150-167.
10.1002/mar.21584
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Pitardi, Valentina and Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213
2021.
Alexa, she's not human but… unveiling the drivers of consumers' trust in voice‐based artificial intelligence.
Psychology and Marketing
38
(4)
, pp. 626-642.
10.1002/mar.21457
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McLean, Graeme, Osei-Frimpong, Kofi, Al-Nabhani, Khalid and Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213
2020.
Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective.
Journal of Business Research
106
, pp. 139-157.
10.1016/j.jbusres.2019.08.032
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Marriott, Hannah and Williams, Michael
2018.
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study.
Journal of Retailing and Consumer Services
42
(1)
, pp. 133-146.
10.1016/j.jretconser.2018.01.017
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Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213, Williams, Michael and Dwivedi, Yogesh
2017.
What do we know about consumer m-shopping behaviour?
International Journal of Retail & Distribution Management
45
(6)
, pp. 568-586.
10.1108/IJRDM-09-2016-0164
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