Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study

Marriott, Hannah and Williams, Michael 2018. Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services 42 (1) , pp. 133-146. 10.1016/j.jretconser.2018.01.017

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Abstract

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention. Empirical results demonstrate several trust and risk perceptions as having varying effects on consumers’ m-shopping intention. Inclusion of age and gender reveals discrepancies among positive and negative influencers of intention. Results contribute to theoretical and practical understandings surrounding deterrents of intention and potential risk-reduction mechanisms for future considerations.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Elsevier
ISSN:	0969-6989
Date of First Compliant Deposit:	23 May 2023
Date of Acceptance:	31 January 2018
Last Modified:	21 Aug 2023 13:45
URI:	https://orca.cardiff.ac.uk/id/eprint/159903

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