A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars

Argarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Bolton, Nichola 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff School of Management/Hybrid, 19-20 May 2022. Cardiff Met University,

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Item Type:	Conference or Workshop Item (Other)
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Cardiff Met University
Last Modified:	31 May 2024 11:00
URI:	https://orca.cardiff.ac.uk/id/eprint/167854

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